Nice to meat you
meat is a cult gay pin-up pictorial, founded in South London in 2010 by photographer Adrian Lourie. For sixteen years it has photographed everyday men at home, un-retouched, and published them in zines, books and calendars.
Welcome
Why meat exists
In the early 2000s, gay media meant glossy covers and chiselled physiques. Adrian started meat as his reply: a small, hand-published zine of the men he knew, fancied and rarely saw in print.
Sixteen years on, the idea is the same. meat puts real guys in front of the camera, of every age and body, and treats them as the pin-ups they are. The dancefloors work the same way: open, mixed and up for it.
“Anybody can be sexy, anybody can look sexy, anybody can be a pinup. My aim with everything we do is to start that conversation, and try to encourage people to be themselves.”
Adrian Lourie
The meat shoot
Most meat shoots happen in the guy’s own home. His socks and pants, his books, his bedspread. Nothing is retouched. Each shoot is a short visual biography of who he is and how he lives, with his clothes on and off.
Most of the men aren’t models. They’re readers, friends, partiers and people who emailed to ask. There have been more than 800 so far, in London, Manchester, Paris, Berlin and San Francisco.
Colin, London 2025
Freddie, London 2016
Tom, Manchester 2026
Xavier, London 2010
Anton, Paris 2026
Neil, London 2023
What meat makes
Every issue is independently published and sold direct from this site.
MANUAL
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
SPECIAL ISSUES
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
ICONS
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
CALENDARS
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
INTERNATIONAL
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
RETROSPECTIVE BOOKS
Pocket-size themed volumes all individually focused on a kink - think socks, jocks, and nothing at all.
Adrian Lourie is a photographer based in Margate and London. In an 18-year career he has photographed pop stars, Hollywood names, chefs, founders, interiors and products for brands and national press. He has made meat himself since 2010, from the first hand-published zine to the hardback.
The meat Guy
