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meat is the UK cult gay pin-up pictorial you've been searching for.

Published quarterly between 2010-2020 the magazine is a smoking hot celebration of (extra)ordinary guys in a classic pictorial format.

The project was paused in 2021 to allow time to create and publish the meat retrospective book, which is available to buy here

In 2022 the magazine came back in the form of a new project meat ICONS; 12 zines over 12 months each featuring one stunning man each issue.

The magazine is full of stylish, un-retouched, natural photos of the guys you fancy, in their own environments. 


Celebrating real guys - as they are.

If you want to buy one, visit our store page.

If you want to be in one, email Adrian:

Adrian Lourie is a London based freelance photographer. He has been photographing men in their underpants and publishing meat single-handedly (with some help from his friends) since 2010.

You can see his non-underpants related work at


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